The right way to use Facebook for Business


Skype and Facebook just have rolled out a whole new "Video Chat" feature that allows visitors to see and interact with their friends in real-time while they are in Facebook. This feature is ideal for business as it enables buyers to go to know, like and trust sellers much faster and simpler than ever before. I'm able to consider several instances where my offer and my client's business has been greatly enhanced using this capacity to easily and quickly connect "eyeball to eyeball."

Relationship Building - By utilizing Facebook's video chat to interact easily and seamlessly with prospective clients "eyeball to eyeball," an enterprise person can dramatically boost the speed with which a prospective client can cross the ever present, completely invisible "KLT (Know-Like-Trust) Bridge."

When folks can "look you in the eye" - even more than a screen, they may be very likely to build a relationship together with you that's stronger than the usual phone call, email, or Facebook post. This is correct whether or not the initial relationship was developed IRL - In person - or virtually. It is especially true to the huge numbers of people that are doing the majority of their business over the web.

Simplicity - Until now, it has been a lttle bit cumbersome - some would say difficult - to schedule a video chat with other folks. How Facebook has integrated this feature into the regular Online Chat and Messaging features that folks are actually comfortable using, makes this incredibly simple.

For example, I work with others across the world. A large number of people I've never "seen" face to face. Although I've used Skype video for many years, I am usually met with resistance while i suggest someone do the installation on their computer to ensure we could "meet face-to-face." After trying to walk a number of people through it, I noticed it had been just better to connect on the phone.

That obstacle - downloading a credit application that seems scary, intimidating and difficult - just disappeared today as a result of this medical between Skype and Facebook. Although Facebook application does have to have the downloading of software, this indicates less intimidating and much more user-friendly than other options. Plus, as a general rule people will be utilising it, it will be nearly impossible not to include.

Accessibility - With Facebook's 750+ million users, Skype's video chat feature will easily be accessible by everyone - both new and experienced. Consider simply how much simpler to get a merchant in Might approach a factory owner in Hong Kong of a product he wants built.

I can tell many physical businesses taking advantage of this as well. Let's consider just a little shop that sells a unique handbag. Any customer from thousands of miles away is more planning to initiate a talk with discuss price, styles, and shipping versus getting on a web site and trying to work it all out. For many strange reason, people like to undertake business with others.

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